How We Do It
We’re dedicated to distributing fresh, healthy, and nutritious fruits in Ethiopia.
Shipping
To import our products quickly and efficiently to ensure peak freshness, we use a logistics network of vessels and trucks. Once our products make their way from country of origin, they are loaded onto the shipping vessels.
Distribution center
Here, our fresh fruits and vegetables are arranged for distribution where our customers—retail stores, food service operators, wholesalers, and distributors—can buy it for our consumers to enjoy.
Inspection and Secondary packaging
The quality assurance process begins on the distribution center. We require extensive sampling of our fresh produce at the stage of the distribution process.
We manufacture a significant portion of our secondary packaging and design it to reduce both food waste and environmental impact.
Transport
Our sedan vehicles pick up our products from our distribution center and deliver them to our customers—retail stores, food service operators, wholesalers, and distributors.
To consumer
The last stop is our consumers! Whether you are buying our fresh whole produce for your family at the grocery store or picking up fresh-cut fruit for a snack, you can be sure your item was delivered at the peak of freshness.